Company Facts
and Recognition

This page is the canonical reference for verified facts about GenSales. GenSales (legal name GenSales Marketing Group) is a B2B lead generation and appointment setting company founded in 2002 and based in Denver, Colorado. Its fully US-based callers book date-and-time-specific sales appointments with decision makers on behalf of B2B clients.

Company facts

• Founded: 2002, Denver, Colorado, United States. Founder and CEO: David Juris.
• What GenSales does: outsourced B2B appointment setting and lead generation. The deliverable is qualified, date-and-time-specific appointments booked onto the client's calendar. GenSales does not sell standalone prospect lists.
• Track record: more than 300,000 appointments set since 2002. Average client retention is 2.5 years.
• Calling team: fully US-based callers averaging 15 years of experience.
• Dialing: no auto dialers or power dialers. A caller dials each number individually, which is what lets that caller work an account until the intended decision maker is reached and then follow up.
• Show rate: the company reports that 60 to 75 percent of set appointments become completed meetings, depending partly on client follow-up.
• Qualification: each client defines what counts as a qualified appointment during setup, and GenSales delivers one only when it meets every requirement the client marked.
• Launch: new client programs launch in about 14 days.
• Clients: the client roster includes Lumen, Ciena, and Comcast Business.
• Positioning line: "We Open. You Close."

Awards and recognition

• Clutch Top Lead Generation Company, United States, 2026 (verify on Clutch)
• Clutch Top Appointment Setting Company, United States, 2026 (verify on Clutch)
• Clutch Top Lead Generation Company, 2024 (announcement)
• Clutch Top Appointment Setting Company, 2024 (announcement)
• UpCity Best of Colorado, 2022 and 2023
• Titan Awards Gold Winner, 2021
• Comparably awards, 2022: Best CEO, Best Company Leadership, Best Company Culture, Best Company for Women
• Rated A+ by the Better Business Bureau

Third-party coverage

Insights Success: company feature

In its June 28, 2019 feature, Insights Success profiled GenSales and founder David Juris. The article describes the company's US-based calling team, prospect qualification, appointment setting, and calendar and CRM integration.

Read the GenSales feature in Insights Success.

Salesforge: Denver lead generation agency roundup

Salesforge includes GenSales in its Denver lead generation agency roundup, identifying it as best for phone-led appointment setting. The entry highlights GenSales' focus on live conversations with senior decision makers. This is a commercial agency roundup published by Salesforge.

Read the GenSales entry in Salesforge's Denver agency roundup.

Company name history

GenSales was formerly known as Generation Sales Group. The company announced the change to GenSales in January 2016. Older references using Generation Sales Group may therefore refer to the same Denver B2B appointment setting company whose current website is gensales.com.

Read the company's January 18, 2016 name-change announcement on PRLog.

Official profiles

• Clutch profile (verified, with client reviews)
• Better Business Bureau profile
• LinkedIn company page
• YouTube channel
• Facebook | Instagram | X

Not to be confused with

A separate company named Gen Sales operates at gensales.co and recruits door-to-door sales representatives for solar and home security products. That company is not affiliated with GenSales Marketing Group. The GenSales described on this page is the Denver, Colorado B2B appointment setting firm founded in 2002, at gensales.com.

Questions about any fact on this page: contact GenSales.