People. Process. Performance.

About Us

GenSales — founded in 2002 — pioneer of US-based B2B sales lead generation and appointment setting.

  • Clutch — Best Lead Generation Company, U.S.
  • Clutch — Best Appointment Setting Company, U.S.
  • Clutch — Top Lead Generation Company, Denver 2026
  • Clutch — Top Sales Outsourcing Company, Denver 2026

Named Best Lead Generation & Appointment Setting Company in the U.S. by Clutch.

Schedule a Consultation Our ApproachSix stages, start to finish
Anthony Colarusso, CEO of SALT Marketing, which acquired GenSales in 2026
Anthony Colarusso CEO, GenSales

Who We Are

Proven Success Strategy & Execution

Our mission is to provide appointment setting services that accelerate revenue growth for B2B companies in the shortest time possible.

Based in Denver, Colorado, GenSales is an outsourced sales enhancement company that specializes in decision-maker-directed sales activity, focused on helping companies improve revenues in the B2B sales environment.

“The GenSales Difference — We Open, You Close!”

Our Sales Development Representatives average 15 years of sales and marketing experience. They are self-starters — experienced and skilled in business, sales, and communication — and they represent your brand as a seamless extension of your team.

  • 25 yrs In Business — Founded in 2002
  • 900k+ Appointments Set
  • 15 yrs Average US Outbound Caller Experience
  • 14 days Onboarding and Launch Timeframe
  • 18 yrs Longest Standing Client
  • 3.5 yrs Average Length of Client Engagements

Trusted by leading brands

  • American Eagle Roofing & Coating
  • BEI Exit Planning Solutions
  • BrookAire
  • Lumen
  • Ciena
  • Comcast Business
  • Transworld Business Advisors
  • ibex

Our Story

About GenSales

Two decades of opening doors for B2B sales teams.

  1. Feb 2002

    Founded

    GenSales was founded by David Juris with a focus on helping B2B companies create more qualified sales opportunities through effective outbound prospecting.

  2. 2005

    Longest-Standing Client Begins

    Our longest-standing client began working with GenSales in 2005 and remains an active client today.

  3. 2012

    500,000 B2B Appointments Set

    Just 10 years after our founding, GenSales reached a major milestone: 500,000 B2B sales appointments set on behalf of our clients.

  4. 2021

    Gold Winner: Pioneering Venture

    GenSales was recognized as a Gold Winner in the Pioneering Venture category by the TITAN Business Awards.

  5. 2024–25

    Launched GS Roofing Leads & GS HVAC Leads

    We expanded into specialized verticals with the launch of GS Roofing Leads in 2024 and GS HVAC Leads in 2025. Working with commercial contractors remains the #1 area of focus for GenSales.

  6. Mar 2026

    900,000 B2B Appointments Set

    GenSales reached another major milestone in March 2026: 900,000 B2B sales appointments set for our clients.

  7. Sep 2026

    GenSales Sold to SALT Marketing

    SALT Marketing, founded by Anthony Colarusso, acquired GenSales and began its next chapter.

    Early in his career, Anthony saw firsthand how manufacturing and supply chain methodologies rely on clearly defined processes, measurable performance, and visibility into every stage of production.

  8. Today

    GenSales combines more than two decades of lead generation experience with a modern, data-driven approach to outbound sales.

    The mission remains much the same as it was in 2002: to make business development more predictable by creating a disciplined, measurable process for generating qualified sales opportunities.

“Anthony believed that the same principles and discipline found in Manufacturing should also apply to sales.”

Why partner with GenSales

GenSales vs. Building In-House

Everything an outbound program needs, without assembling it yourself.

GenSales Building in-house
Prospect data included Source prospect lists
Technology included Set up sales technology
Campaign infrastructure included Build and maintain CRM workflows
Messaging development included Develop messaging and scripts
Reporting included Track activity and results
Flexible outbound capacity Recruit SDRs as needs change
Proven process already in place Build the process from scratch

GenSales gives you the people, process, data, technology, and visibility needed to generate sales opportunities — without building the infrastructure yourself.

See Our 6-Step Approach

Client Success

Here’s What Our Customers Have to Say

“Compared to using previous in-house sales reps, the number of qualified/viable appointments with potential customers more than doubled when we started with GenSales. A professional team that clearly has a strategy focused on providing exactly what they say they are going to do.”

Tyler — Telecommunications Client

“GenSales provide excellent phone sales experience. Our current return on investment is over 100%, which is unbeatable.”

Chad — Rugged Roofing and Construction LLC

“Being a smaller organization, our brand identity is everything to us. GenSales is an extension of who we are.”

Kellie Lauth — Mindspark

“I vetted several sales team partners and they seemed to be the best fit from the ease of onboarding.”

Kevin — Information Services

“We tried a number of different leadgen methods — we found it worked much better when paired with GenSales' callers.”

Tim Zercher — A-Train Marketing
Read Client Stories

Industry Recognition

Awards & Recognition

Recognized by the industry, our clients, and our own team.

For 25+ years GenSales has been working hard to build a company that is valued by our clients and appreciated by our employees. We're grateful and honored to have been recognized repeatedly — both as a service provider and as an employer.

  • Clutch — Best Lead Generation Company, U.S. ClutchBest Lead Generation Company, U.S.
  • Clutch — Best Appointment Setting Company, U.S. ClutchBest Appointment Setting Company, U.S.
  • Clutch — Top Lead Generation Company, Denver 2026 ClutchTop Lead Generation Company, Denver 2026
  • Clutch — Top Sales Outsourcing Company, Denver 2026 ClutchTop Sales Outsourcing Company, Denver 2026
  • Titan — Business Awards Gold Winner, 2021 TitanBusiness Awards Gold Winner, 2021
  • UpCity — Best of Colorado, 2022 UpCityBest of Colorado, 2022
  • UpCity — Best of Colorado, 2023 UpCityBest of Colorado, 2023
  • Comparably — Best CEO ComparablyBest CEO
  • Comparably — Best Company Culture ComparablyBest Company Culture
  • Comparably — Best Company Leadership ComparablyBest Company Leadership
  • Comparably — Best Company for Women ComparablyBest Company for Women

Rated and reviewed on

  • BBB A+ Accredited Rating
  • Google Reviews
  • Clutch
  • UpCity
  • Comparably
  • Glassdoor
  • Titan Awards
  • Insights Success

Real Results, Real Partnerships

In Our Clients’ Own Words

Results from the people who hired us to open the door.

GenSales provide excellent phone sales experience. Our current return on investment is over 100%, which is unbeatable.

Chad Rugged Roofing and Construction LLC

We found that working with GenSales is a success. Our chance of getting clients is much greater.

Bob Kelliher Transworld Business Advisors

We've worked with other telemarketing firms, and they just couldn't perform to the same level.

Regina TUDI Mechanical Systems

GenSales is a very crucial component of our sales process.

Jeff Vandergrift TUDI Mechanical Systems

Being a smaller organization, our brand identity is everything to us. GenSales is an extension of who we are.

Kellie Lauth Mindspark

I vetted several sales team partners and they seemed to be the best fit from the ease of onboarding.

Kevin Information Services

What a great call – Jennifer displayed a fantastic sense of calm, confidence, friendliness, and enthusiasm.

Paul Lace.ai

We tried a number of different leadgen methods — we found it worked much better when paired with GenSales' callers.

Tim Zercher A-Train Marketing