B2B Appointment Setting

More Conversations. More Opportunities.

Acquiring new clients is difficult, time-consuming, and expensive. Our expert team sets B2B appointments with warm, pre-qualified decision-makers who are interested in your offering — so you can focus on closing the deals.

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  • Qualified Decision-Makers
  • Custom-Tailored Campaigns
  • Measurable Results

What we do

GenSales B2B Appointment Setting and Lead Generation

GenSales has been generating leads for our clients since 2002. We reach, connect with, and qualify prospects, then set date-and-time-specific appointments with warm, pre-qualified decision-makers who fit your customer profile. Every lead we provide is exclusive and curated.

We nurture each lead to confirm genuine interest and genuine need for your offering. We get you the leads, so you can focus on the sale.

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  • Qualified Appointments

    Not just leads — real conversations with buying intent.

  • Trained U.S.-Based Callers

    Experienced professionals who represent your brand well.

  • Custom Campaigns

    Tailored to your industry, goals, and ideal customer profile.

  • Transparent Reporting

    Clear campaign visibility and measurable results.

GenSales by the numbers

A proven partner for B2B growth

A pioneer of US-based B2B lead generation and appointment setting — opening doors for our clients since 2002.

25 yrs

In Business — Founded in 2002

900k+

Appointments Set

15 yrs

Average US Outbound Caller Experience

14 days

Onboarding and Launch Timeframe

18 yrs

Longest Standing Client

3.5 yrs

Average Length of Client Engagements

Our process

A simple, proven process

We make it easy to get started and deliver results.

  1. Understand Your Goals

    We learn about your business, target market, and ideal customers.

  2. Build a Custom Strategy

    We build the calling strategy, messaging, list criteria, and campaign goals.

  3. Start the Conversations

    Experienced U.S.-based callers engage and qualify the right prospects.

  4. You Get Appointments

    Qualified decision-makers are booked directly onto your calendar.

Multi-touch engagement approach™

Cold calling, permission-based email, and LinkedIn outreach, combined into one campaign. Six stages from strategy session to vetted appointments on your calendar.

See Our Approach
  1. Calls
  2. Email
  3. LinkedIn
  4. Multi-Touch
  5. Results

Our data

Good data in… qualified leads out

Our SDRs are second to none — our data and data-enabled systems are what set them up for success.

  • You describe your ideal customer and contact — we work backward from your definition of a “good lead” to build the database.
  • AI prospect databases plus real-time search build an optimized target list of the right decision-makers.
  • Our callers work a condensed, curated list that fits your criteria — not hundreds of unqualified cold calls.

Industries we serve

Trusted across key B2B industries

We work with companies in a wide range of industries, including:

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Awards & recognition

Built on relationships. Recognized for results.

Recognition for the work we do and the people behind every conversation.

  • Clutch — Best Lead Generation Company, U.S.
  • Clutch — Best Appointment Setting Company, U.S.
  • Clutch — Top Lead Generation Company, Denver 2026
  • Clutch — Top Sales Outsourcing Company, Denver 2026
  • UpCity — Best of Colorado, 2023
  • Comparably — Best CEO

Rated and reviewed on

Client feedback

What our clients say

Average client engagement: 3.5 years. Longest: 18+ years and counting.

We’ve worked with other telemarketing firms, and they just couldn’t perform to the same level of quality and volume as GenSales. They go out of their way to understand our business and operate as a full extension of our team. We look at them as employees of our business.

Regina TUDI Mechanical Systems

Compared to using previous in-house sales reps, the number of qualified/viable appointments with potential customers more than doubled when we started with GenSales. A professional team that clearly has a strategy focused on providing exactly what they say they are going to do.

Tyler Telecommunications Client

GenSales provide excellent phone sales experience. Our current return on investment is over 100%, which is unbeatable.

Chad Rugged Roofing and Construction LLC

Being a smaller organization, our brand identity is everything to us. GenSales is an extension of who we are.

Kellie Lauth Mindspark

Questions

Frequently asked questions

Get quick answers to common questions about our B2B appointment setting services.

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From the initial strategy session to your first booked appointments is typically about 14 days — we map your value proposition and target list first, then start prospecting.

US-based SDRs with an average of 15 years of calling experience. They work from the pitch and target list your dedicated Account Manager builds during onboarding, not a generic script.

A date-and-time-specific meeting with a pre-qualified decision-maker, quality-checked before it lands on your calendar with the full details attached — not just a warm name and a phone number.

We're currently focused on Construction & Contractors, Professional Services, Technology, and Industrial & Health accounts, but our process works for any B2B business — if your industry isn't listed, ask us.

Our average client engagement is 3.5 years, and our longest-standing client has been with us for 18 years and counting.

Book a strategy session. We'll map your ideal customer, your value proposition, and the sales goals the campaign needs to hit before anything else happens.