Lead Generation for Commercial Lighting Companies
GenSales provides cold calling and qualified appointment setting for commercial lighting contractors. Campaigns reach facility, property and energy decision makers for the lighting services you offer. Its fully US-based callers average 15 years of experience, handling prospecting so your team can focus on appointments and proposals.
Learn how GenSales handles B2B lead generation and appointment setting.
Discuss Your Goals“We've worked with other telemarketing firms, and they just couldn't perform to the same level.”
Regina — TUDI Mechanical Systems
Client Capabilities
- LED conversions and retrofits
- Lighting audits and energy analysis
- Controls and smart-building systems
- Exterior and site lighting
- Electrical installation and service
- Rebates and efficiency programmes
FAQ
Who does GenSales contact for commercial lighting campaigns?
GenSales targets facility, property and energy decision makers based on your services and territory. The campaign focuses on the lighting work you want to sell, such as LED retrofits, controls or exterior lighting, using the qualification criteria agreed with your team.
Do we need to provide a target list?
No. GenSales can source and refine the account data or work from your existing list. Targeting is agreed before outreach begins.
How are appointments qualified?
Each opportunity is checked against the campaign criteria and booked as a confirmed, date-and-time-specific appointment with the appropriate decision-maker.
Can GenSales work with our sales team?
Yes. We handle the time-intensive top of the funnel, then hand confirmed opportunities to your salespeople to develop and close.
How the Campaign Works
- Strategy & Roadmap
Agree the ideal customer, offer, and goals.
- List Build
Build the list of accounts worth calling.
- Account Qualification
Qualify each account against your criteria.
- Contact Verification
Find and verify the real decision-maker.
- Nurture Key Contacts
Keep the conversation moving over time.
- Set an Appointment
Hand your team a confirmed meeting.