Lead Generation for Professional Services Companies
GenSales helps professional services firms reach business owners and executives through outbound cold calling and qualified appointment setting. Campaigns focus on the industries, locations and decision makers that match your services. Its fully US-based callers average 15 years of experience, while your team handles consultations, proposals and closing.
For more specific programs, see commercial insurance, business financial services and business brokerage.
Discuss Your Goals“We tried a number of different leadgen methods — we found it worked much better when paired with GenSales' callers.”
Tim Zercher — A-Train Marketing
Client Capabilities
- Consulting and advisory services
- Accounting and financial services
- Legal and compliance support
- Marketing and agency services
- Human resources and recruiting
- Outsourced operational services
FAQ
What makes a company a good fit?
We build campaigns around your sales economics, ideal account, territory, and capacity. The best fit has a valuable B2B sale and a clearly defined buyer.
Do we need to provide a target list?
No. GenSales can source and refine the account data or work from your existing list. Targeting is agreed before outreach begins.
How are appointments qualified?
Each opportunity is checked against the campaign criteria and booked as a confirmed, date-and-time-specific appointment with the appropriate decision-maker.
Can GenSales work with our sales team?
Yes. We handle the time-intensive top of the funnel, then hand confirmed opportunities to your salespeople to develop and close.
How the Campaign Works
- Strategy & Roadmap
Agree the ideal customer, offer, and goals.
- List Build
Build the list of accounts worth calling.
- Account Qualification
Qualify each account against your criteria.
- Contact Verification
Find and verify the real decision-maker.
- Nurture Key Contacts
Keep the conversation moving over time.
- Set an Appointment
Hand your team a confirmed meeting.