Lead Generation for Commercial Insurance Companies
GenSales helps commercial insurance brokers and producers reach business decision makers through cold calling and qualified appointment setting. Its fully US-based callers average 15 years of experience. The calling team handles prospecting while the producer manages sales conversations and follow-up.
Read our guide to commercial insurance appointment-setting companies.
Discuss Your Goals“We tried a number of different leadgen methods — we found it worked much better when paired with GenSales' callers.”
Tim Zercher — A-Train Marketing
Client Capabilities
- Property and casualty coverage
- Workers compensation programmes
- Commercial auto and fleet insurance
- Employee benefits and group plans
- Cyber liability and risk protection
- Specialty and industry-specific coverage
FAQ
What makes a company a good fit?
We build campaigns around your sales economics, ideal account, territory, and capacity. The best fit has a valuable B2B sale and a clearly defined buyer.
Can GenSales use our existing insurance prospect list?
Yes. GenSales can work from your existing prospect list or research accounts for your campaign. The target accounts and qualification criteria are agreed with your team. See an example in our commercial insurance appointment-setting case study.
How are appointments qualified?
Each opportunity is checked against the campaign criteria and booked as a confirmed, date-and-time-specific appointment with the appropriate decision-maker.
Can GenSales work with our sales team?
Yes. We handle the time-intensive top of the funnel, then hand confirmed opportunities to your salespeople to develop and close.
How the Campaign Works
- Strategy & Roadmap
Agree the ideal customer, offer, and goals.
- List Build
Build the list of accounts worth calling.
- Account Qualification
Qualify each account against your criteria.
- Contact Verification
Find and verify the real decision-maker.
- Nurture Key Contacts
Keep the conversation moving over time.
- Set an Appointment
Hand your team a confirmed meeting.