Lead Generation for SaaS Companies
GenSales helps B2B SaaS companies reach business and technology decision makers through outbound cold calling and qualified appointment setting. Its fully US-based callers average 15 years of experience. The calling team handles prospecting and qualification so your sales team can focus on scheduled conversations, software demonstrations and closing.
See how outsourced sales development supports an existing sales team.
Discuss Your Goals“What a great call – Jennifer displayed a fantastic sense of calm, confidence, friendliness, and enthusiasm.”
Paul — Lace.ai
Client Capabilities
- Vertical and industry SaaS
- Workflow and productivity platforms
- Finance and operations software
- Sales and marketing technology
- Security and compliance platforms
- Data, AI, and analytics software
FAQ
What makes a company a good fit?
We build campaigns around your sales economics, ideal account, territory, and capacity. The best fit has a valuable B2B sale and a clearly defined buyer.
Do we need to provide a target list?
No. GenSales can source and refine the account data or work from your existing list. Targeting is agreed before outreach begins.
How are appointments qualified?
Each opportunity is checked against the campaign criteria and booked as a confirmed, date-and-time-specific appointment with the appropriate decision-maker.
What does GenSales handle for a B2B SaaS sales team?
GenSales handles prospect research, outbound calling, qualification and appointment booking. Each client defines what counts as a qualified appointment. Your team handles the sales conversation, software demonstration, proposal and closing.
How the Campaign Works
- Strategy & Roadmap
Agree the ideal customer, offer, and goals.
- List Build
Build the list of accounts worth calling.
- Account Qualification
Qualify each account against your criteria.
- Contact Verification
Find and verify the real decision-maker.
- Nurture Key Contacts
Keep the conversation moving over time.
- Set an Appointment
Hand your team a confirmed meeting.