Outsourced Sales Since 2002

We Open, You Close.

B2B Lead Generation and Appointment Setting services that accelerate your new business opportunities and lead to exponential revenue growth.

  • 100% U.S.-based SDR team
  • 15+ years of calling experience per SDR
  • 900k+ appointments set since 2002
  • From strategy session to booked meetings in ~14 days
Recognized by Clutch
  • Clutch — Best Lead Generation Company, U.S.
  • Clutch — Best Appointment Setting Company, U.S.

Named by Clutch, the Best Lead Generation & Appointment Setting Company in the U.S.

Discuss Your Goals

Tell us who you want to reach. We'll show you how we open the doors.

No obligation. We'll reply within one business day.

Trusted by sales teams at

  • American Eagle Roofing & Coating
  • BEI Exit Planning Solutions
  • BrookAire
  • Lumen
  • Ciena
  • Comcast Business
  • Transworld Business Advisors
  • ibex

What we do

Outsourced sales development that fills your calendar

GenSales finds the right prospects and starts real conversations, introducing you when the time is right

Cold Calling

US-based SDRs with an average of 15 years of experience get past gatekeepers and start real sales conversations.

Learn More about Cold Calling

Not sure where
to start?

Tell us who you are trying to reach. We will map the campaign, write the pitch, and start the conversations.

Book a Strategy Session

Our Statistics

GenSales by the numbers

A pioneer of US-based B2B sales lead generation and appointment setting — opening
doors for our clients since 2002.

25 yrs

In Business — Founded in 2002

900k+

Appointments Set

15 yrs

Average US Outbound Caller Experience

14 days

Onboarding and Launch Timeframe

18 yrs

Longest Standing Client

3.5 yrs

Average Length of Client Engagements

Awards & recognition

Built on relationships. Recognized for results.

Recognition for the work we do and the people behind every conversation.

  • Clutch — Best Lead Generation Company, U.S.
  • Clutch — Best Appointment Setting Company, U.S.
  • Clutch — Top Lead Generation Company, Denver 2026
  • Clutch — Top Sales Outsourcing Company, Denver 2026
  • UpCity — Best of Colorado, 2023
  • Comparably — Best CEO

Rated and reviewed on

  • BBB A+ Accredited Rating
  • Google Reviews
  • Clutch
  • Comparably

How it works

Our proven lead generation process

Since 2002, GenSales has specialized in US-based outsourced B2B lead generation and appointment setting — from strategy session to booked appointments in about 14 days.

1 Strategy & Roadmap

Align your ideal customer, value proposition, and sales goals with a campaign roadmap built for your business.

People Conversations Growth

Yes, cold calling works

Cold calling is the fastest way to qualify a lead and learn what a prospect actually needs.
Our SDRs build rapport on the call and address specific concerns while they have the decision-maker's attention.

82%

of Buyers Accept Meetings When Reached Out to Personally

57%

of Corporate Executives Prefer Contact by Phone

24.5%

of B2B Prospects Were Reached by Phone After Multiple Call Attempts

93%

of Converted Leads Are Reached by the 7th Cold Call Attempt

69%

Accepted a Call From a Sales Rep Within the Past 12 Months

75%

of Prospects Attend a Meeting Generated by a Cold Call

Industries

Industries we serve

We're currently focused on growing our partnerships in these industries,
but our lead generation services work for any business.

16 industries shown: All Industries.

More conversations. Bigger opportunities.

Grow your business with B2B appointment setting

Acquiring new clients can be difficult, time-consuming, and expensive. We open the doors, you close the deals.

I Need More Meetings
  • More qualified
    opportunities
  • Save time
    and resources
  • Focus on what
    you do best

Client feedback

What our clients say

Average client engagement: 3.5 years. Longest: 18 and counting.

Questions

Frequently asked questions

What prospective clients ask before booking a strategy session

From the initial strategy session to your first booked appointments is typically about 14 days — we map your value proposition and target list first, then start prospecting.

US-based SDRs with an average of 15 years of calling experience. They work from the pitch and target list your dedicated Account Manager builds during onboarding, not a generic script.

A date-and-time-specific meeting with a pre-qualified decision-maker, quality-checked before it lands on your calendar with the full details attached — not just a warm name and a phone number.

We're currently focused on Construction & Contractors, Professional Services, Technology, and Industrial & Health accounts, but our process works for any B2B business — if your industry isn't listed, ask us.

Our average client engagement is 3.5 years, and our longest-standing client has been with us for 18 years and counting.

Book a strategy session. We'll map your ideal customer, your value proposition, and the sales goals the campaign needs to hit before anything else happens.

From the blog

Latest insights

What we're learning from the phones, published for your team

Get in touch

Prefer to talk it through?

Call us, email us, or send a note — a GenSales team member will reach out.

GenSales, LLC

Reach our team directly, or send a note and we’ll follow up.

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