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About Us

Lead Generation Pioneers and Innovators

The GenSales Difference – We Open, You Close!

A leader since 2002, GenSales is a pioneer in the B2B Appointment Setting and Lead Generation industry. Based in Denver, Colorado, GenSales is an outsourced sales enhancement company that specializes in decision-maker-directed sales activity.

We are a sales support firm focused on helping companies improve revenues in the B2B sales environment.

Prospecting Perfected: How Do We Do It?

We maintain a culture of success within our operations and our teams. Our SDRs are the best. For most of them, this is their career. They are self-starters – experienced and skilled in business, sales, and communication.

qualified appointment setting

Our data management processes have continually evolved to utilize emerging best practices. We use proven prospecting tools to connect with hard-to-reach decision-makers. We go beyond lead generation calling to utilize a multi-touch outreach campaign. GenSales is an extension of your business.

GenSales has experienced a 356% growth in the last 7 years, making it an industry leader in outsourced B2B Lead Generation and Appointment Setting. Our core focus is establishing new business strategies, acquiring high-quality prospect database lists, setting sales appointments or web demos, integrating with our clients’ calendars and CRM as well as generating sales intelligence.

All of this means you will have more genuine interest, genuine need sales opportunities.

Our Openers and Your Closers: The Perfect Combination

In-house appointment setting is an expensive and time-consuming process that requires skilled callers to connect with potential clients. These days, companies do not have the resources or trained staff to handle this important sales step. More and more of them are outsourcing their lead generation to experts like us.

Company sales teams tend to be made up of strong closers, an important and specialized skill set. But not all good closers are good openers…and vice versa. Our openers fill your qualified leads pipeline, and your closers take it from there.

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Don’t just take our word for it, here’s what our customers have to say:

“Compared to using previous in-house sales reps, the number of qualified/viable appointments with potential customers more than doubled when we started with GenSales. A professional team that clearly has a strategy focused on providing exactly what they say they are going to do.”

Tyler, Telecommunications Client

More on Our Sales Development Representatives
The SDRs who will be calling your potential customers on your behalf have an average of 15 years of sales and marketing experience. They love their craft. Unlike most of us, they love the challenge of cold calling. They excel in these conversations because they understand and anticipate the concerns and motivations of these buyers.

Our SDRs form the first impression of your company to these potential clients – and they make a very good first impression.

We are not your average outbound calling company. We are known for our community of people who are passionate about what they do and care about their clients. We want to help you grow and achieve.

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And here’s how our team members view the process:

“I’ve been at GenSales for over 7 years and across the board management is the best. The owner of the company always closes a meeting by telling us how much he appreciates us and the work we do; it’s not just lip service but a genuine attitude of how much he values our work and our contributions.”

Jeanie, GenSales Sales Development Representative (SDR)

Awards and Recognitions

For over 20 years GenSales has been working hard to create a company that is valued by our clients and appreciated by our employees. We’re grateful and honored to have received multiple awards and recognition both as a service provider and an employer.