B2B Lead Generation Agency

Hiring a B2B Lead Generation Agency can boost your sales, free you to focus on your business, and save you money.

Have you ever felt overwhelmed by trying to find the right customers? Or struggled to get enough clients? Maybe you find that you aren’t doing any lead generation for your business. Or you might be doing your cold-calling and lead generation in-house but finding that it takes away time from the other more important aspects of your business. If any of these ring true, it might be time to outsource your cold-calling, lead gen, and appointment setting to a B2B Lead Generation Agency.

What is B2B Lead Generation?

Lead Generation is the process of getting your target market to gain interest in your service or product. It is the process of finding potential clients, attracting them, and then nurturing, or convincing them, to buy your offering. In Business to Business Lead Generation, a company gains data on prospect clients, reaches out to those qualified prospects, and sets warm appointments to shorten your sales cycle.

What is a Business to Business Lead Generation Agency?

A B2B Lead Generation Agency helps their clients get clients. The agency takes over a business to business’ lead generation and appointment setting and connects them to their target market. They use data to find the company’s target market and then they employ different strategies, such as email marketing and LinkedIn marketing, to get their clients in front of potential customers. These agencies don’t just connect you with just any prospect, but with warm qualified prospects that need or want your service/product and are looking for someone to fix their pain/need.

Can a B2B Lead Generation Agency Benefit me?

Lead Generation is hard, 61% of B2B Marketers rank Lead Generation as their number one challenge. And 68% of B2B companies say they struggle with Lead Generation. If you are part of those high statistics, then yes, a B2B Lead Generation Agency will definitely benefit you and your company. In fact, a study found that outsourcing Lead Generation generates 43% better results than in-house lead generation, so most companies can benefit from outsourcing to an agency. A B2B Lead Generation Agency will save your business time, money, and resources. They will make your business more efficient and successful.

How would an Agency benefit you?

  1. Identifying your target market
  2. Creating a strategy to grow your business 
  3. Using multiple tools to connect you with your target market 
  4. Putting your company in front of potential clients 
  5. Generating warm leads with interested prospects 
  6. Setting pre-qualified appointments 
  7. Passing on those leads for you to close the deal
  8. Getting new clients!

If you or your sales team is too busy or not efficient at getting your business appointments, you need faster and better results, or you don’t make your business revenue goals, it might be time to consider hiring a Business to Business Lead Generation Agency.

GenSales is a sales partner to our clients. We work with you to connect you to your target market, make you more efficient, and strengthen your business. Contact us today to discover the B2B Lead Generation benefits for yourself!


B2B Appointment Setting Companies

“If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “What are the best days to call my prospects?” and “What time should I contact my leads?

This kind of research is invaluable to reps. It helps them plan their weeks, maximize the impact of each call they make, and become more efficient, successful salespeople…”

To continue reading, please see the original article by HubSpot.

Benefits of Business to Business Appointment Setting

You might be thinking of outsourcing your Business-to-Business Appointment Setting, or you might have never considered outsourcing your Lead Generation and Appointment Setting. 

Either way, hiring Business to Business Appointment Setting experts can have many benefits that you might not have considered. First, outsourcing your B2B Appointment Setting is cost-effective. Instead of having to hire in-house staff, set-up all equipment, and pay salaries and benefits of the callers, you could hire trained professionals at a fraction of the cost. More importantly, outsourcing your B2B Appointment Setting will assist your sales representatives by taking away the tedious job of making the initial contact with prospects freeing them to focus on what they do best: selling.

Here are the top Benefits of Business-to-Business Appointment Setting and how a company like GenSales can be a sales growth partner to your business:

1.  Reach your target market 

It can be difficult to connect with your ideal decision-maker, often never reaching them. It takes on average 8 calls to reach a prospect, and 44% of callers give up after the first follow-up. Therefore, many salespeople pass up potential sales by giving up too quickly. It takes having the correct data, the right skills, and a lot of persistence to set qualified appointments. The benefit of a Business to Business Appointment Setting Company is its ability to get you in front of your target market. The right company will work with you to set goals, provide you with insight into your target market, and create a strategy for success. 

2. Boost the Volume of Qualified Appointments and Improve your Lead Quality

When you outsource your Business-to-Business Appointment Setting you not only get more qualified appointments, but you also improve your lead quality. This means that you will get connected to more prospects that are more likely to become your customers than if you try to reach those prospects yourself. Experienced Appointment Setters will turn leads into prospects. With well-researched and prioritized leads, Sales Development Representatives (SDRs) identify the key decision-makers and get past the gatekeeper to reach them. SDR’s are persistent and know how to address objections and set those appointments. For example, GenSales’ SDRs have on average 15 years of Inside Sales experience. The second benefit of outsourcing Business to Business Appointment Setting is the quality and quantity of leads that you receive. Having appointments and meetings with the right prospects is necessary to grow your business, and hiring the right company will do just that. 

3. Nurture your leads

Lead nurturing is the process of developing and reinforcing relationships with buyers. This is very important and time-consuming. It is critical to listen to the needs of your prospects and give them tools to fix their problems. It is time-consuming because you need to put in the time and effort to become the person they think of when they have a need – you want to become the one they want to fill it. Another benefit of Business-to-Business Appointment Setting companies is that they build the necessary relationships with the prospects and nurture the leads. With the right technology in place, a large number of leads, and the right time on your side, those leads will be nurtured and ready to be sold your product/service. 

4. Improve your sales team efficiency and effectiveness 

Most businesses are neither equipped to produce the necessary volume or the quality of leads they desire nor are they interested in doing so. Having your sales team spend their time looking for leads, cold calling, and then nurturing those leads, is probably not what you or they had in mind for their role. Salespeople want to do what they do best– sell. Appointment Setting sets them back and keeps them from being effective and efficient in what they do best. Therefore, the fourth and very important benefit of Appointment Setting is the freedom that outsourcing your lead generation and appointment setting gives to your sales team. When you give this role to someone else, you have more time for your business. The B2B Appointment Setting Company can focus on getting you those warm, qualified leads, and you and your team can focus on going to the appointments and closing the deals. 

5. Strengthen your sales pipeline / Increase revenue 

By outsourcing your B2B Appointment Setting, you have a better chance to build a strong sales pipeline while saving time and money. To build a strong sales pipeline, you need all the steps that Appointment Setting companies dedicate themselves to, such as prospecting, qualifying leads, nurturing those leads, and scheduling appointments. The goal of a strong sales pipeline is to schedule more appointments and convert more leads into buying customers. Building a sales pipeline is a process that includes having the right people who are committed to lead generation, the correct technology, and a process of measuring your results. By outsourcing your appointment setting, your sales pipeline will become shorter and stronger. 


These are just a few of the worthwhile and important Benefits of Business to Business Appointment Setting. 


B2B Appointment Setting Companies

“For as long as one can remember, sales training has been the ultimate prescription for below-par performance and dried-up pipelines. However, a number of malpractices and over-promises are often delivered in the name of sales training.

According to Forbes, 55% of salespeople lack basic sales skills today. Given that many sales organizations already opt for sales training frequently, this clearly indicates that something within the present-day training environment is amiss…”

To continue reading, please see the original article by Selling Power.

B2B Appointment Setting Companies

“At the start of the new year, it’s only prudent to try to look ahead at what awaits us in the future.

While some B2B trends in 2021 remain unchanging, others are showing a shift, whether because of the new technologies, new customers, a changing economic and political landscape, or simply because strategies can get worn out if not updated and improved upon…”

To continue reading, please see the original article by Autoklose.

B2B Appointment Setting leads to greater sales.

“What’s your unique human proposition?

  • There are innumerable philosophies and methodologies of salesmanship, but sometimes the best advice is the simplest advice: Be yourself.
  • Sales coach, author, and speaker Jules White says we all have a unique human proposition (UHP) –– our individuality, our own brand of humor, and our natural ability to have human-to-human conversations.
  • She discusses how to identify and leverage your UHP as an authentic, organic way to build trust and deliver value to buyers…”

To continue reading, please see the original article by VanillaSoft.

B2B Appointment Setting leads to greater sales.

“In our recent Top-Performing Sales Organization study, we were particularly interested in the sales skills that stood out when sellers not only met their goals, but also believed their goals were challenging…”

To continue reading, please see the original article by RAIN Group.

B2B Appointment Setting Companies

Generating leads and connecting with the right decision-maker can be hard, expensive, and time-consuming. Most businesses don’t have the right infrastructure or the qualified people to do it. And they don’t need to. You want your people to focus on doing what they do best: selling. Let a B2B Appointment Setting Company focus on getting you those leads and setting you those appointments so you can focus on closing deals.

What Do Appointment Setting Companies do?

Appointment Setting is a key part of the sales process. It is the process of Sales Development Representatives calling a prequalified list of sales leads, nurturing those leads, and setting appointments with interested decision-makers. 

Appointment Setting Companies work in partnership with businesses to find their target market and connect their clients with their target. They help clients get clients. B2BAppointment Setting Companies do the cold-calling, lead generation, data gathering, and appointment setting for their clients. B2B Appointment Setting Companies, such as GenSales, use Email Marketing, LinkedIn Marketing, Prospect Database Lists, and other tools to gather the best possible data and connect their clients to their ideal decision-maker. The goal of B2B appointment setting is for Sales Development Specialists to set appointments for another rep who will deliver a more detailed sales pitch and, ideally, close a deal.

Why Choose a B2B Appointment Setting Company?

Outsourcing your lead generation to a B2B Appointment Setting Company frees you and your representatives to focus on what you are good at closing deals. You not only free up your team to focus on the essential aspects of their job, but you will also be getting quality, convertible leads with your target decision-makers. Handling lead generation and appointment setting in-house can be challenging and expensive. It takes a lot of time, skill, persistence, and effort to do cold-calling and lead generation. And an in-house lead generation specialist costs a lot. When you add up everything from recruitment costs, to benefits, to salary, you will see that it is more expensive to employ someone in-house than outsourcing your efforts.   

Hiring a B2B Appointment Setting Company means you are hiring experts in the field. They are not salespeople trying to get new clients for the company– they are qualified and trained callers that know how to get through the gatekeeper and get those appointments. Outsourcing your B2B appointment setting will improve your lead quality, grow your sales opportunities, and get you to your revenue goals.

GenSales: One of Top B2B Appointment Setting Companies

GenSales has been getting clients to the right decision-maker since 2002. GenSales uses proven prospecting tools to find qualified leads and set up B2B appointments for our clients. We connect with hard-to-reach decision-makers and get you appointments with potential customers, to help you grow your business. We are an extension of your business. We present ourselves as part of your company and represent you in a professional manner. Our Sales Development Representatives have on average eight years in the business – they are professionals. At GenSales, we believe that nothing replaces a conversation, that is why we have important introductory conversations on your behalf. We open doors and set you appointments with interested and qualified prospects. 

This company is founded on the belief that we can help businesses succeed. B2B Appointment Setting works. Contact us today to see for yourself!

B2B Appointment Setting leads to greater sales.

“When I have conversations online, they tend to be tough to manage, especially when trying to resolve an issue, win an argument or present facts. People always seem way more difficult to deal with online than in person. It is just the way the ‘feels.’…”

To continue reading, please see the original article by Entrepreneur.

B2B Appointment Setting leads to greater sales.

“Guiding a prospect through the sales process is always tricky. No matter how many tactics you’ve implemented to increase your conversion rate, it seems that new sales team members, in particular, are often caught off guard when a lead presents a tough objection…”

To continue reading, please see the original article by Inc.