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The 5 Benefits of Business to Business Appointment Setting

You might be thinking of outsourcing your Business-to-Business Appointment Setting, or you might have never considered outsourcing your Lead Generation and Appointment Setting. 

Either way, hiring Business to Business Appointment Setting experts can have many benefits that you might not have considered. First, outsourcing your B2B Appointment Setting is cost-effective. Instead of having to hire in-house staff, set-up all equipment, and pay salaries and benefits of the callers, you could hire trained professionals at a fraction of the cost. More importantly, outsourcing your B2B Appointment Setting will assist your sales representatives by taking away the tedious job of making the initial contact with prospects freeing them to focus on what they do best: selling.

Here are the top Benefits of Business-to-Business Appointment Setting and how a company like GenSales can be a sales growth partner to your business:

1.  Reach your target market 

It can be difficult to connect with your ideal decision-maker, often never reaching them. It takes on average 8 calls to reach a prospect, and 44% of callers give up after the first follow-up. Therefore, many salespeople pass up potential sales by giving up too quickly. It takes having the correct data, the right skills, and a lot of persistence to set qualified appointments. The benefit of a Business to Business Appointment Setting Company is its ability to get you in front of your target market. The right company will work with you to set goals, provide you with insight into your target market, and create a strategy for success. 

2. Boost the Volume of Qualified Appointments and Improve your Lead Quality

When you outsource your Business-to-Business Appointment Setting you not only get more qualified appointments, but you also improve your lead quality. This means that you will get connected to more prospects that are more likely to become your customers than if you try to reach those prospects yourself. Experienced Appointment Setters will turn leads into prospects. With well-researched and prioritized leads, Sales Development Representatives (SDRs) identify the key decision-makers and get past the gatekeeper to reach them. SDR’s are persistent and know how to address objections and set those appointments. For example, GenSales’ SDRs have on average 15 years of Inside Sales experience. The second benefit of outsourcing Business to Business Appointment Setting is the quality and quantity of leads that you receive. Having appointments and meetings with the right prospects is necessary to grow your business, and hiring the right company will do just that. 

3. Nurture your leads

Lead nurturing is the process of developing and reinforcing relationships with buyers. This is very important and time-consuming. It is critical to listen to the needs of your prospects and give them tools to fix their problems. It is time-consuming because you need to put in the time and effort to become the person they think of when they have a need – you want to become the one they want to fill it. Another benefit of Business-to-Business Appointment Setting companies is that they build the necessary relationships with the prospects and nurture the leads. With the right technology in place, a large number of leads, and the right time on your side, those leads will be nurtured and ready to be sold your product/service. 

4. Improve your sales team efficiency and effectiveness 

Most businesses are neither equipped to produce the necessary volume or the quality of leads they desire nor are they interested in doing so. Having your sales team spend their time looking for leads, cold calling, and then nurturing those leads, is probably not what you or they had in mind for their role. Salespeople want to do what they do best– sell. Appointment Setting sets them back and keeps them from being effective and efficient in what they do best. Therefore, the fourth and very important benefit of Appointment Setting is the freedom that outsourcing your lead generation and appointment setting gives to your sales team. When you give this role to someone else, you have more time for your business. The B2B Appointment Setting Company can focus on getting you those warm, qualified leads, and you and your team can focus on going to the appointments and closing the deals. 

5. Strengthen your sales pipeline / Increase revenue 

By outsourcing your B2B Appointment Setting, you have a better chance to build a strong sales pipeline while saving time and money. To build a strong sales pipeline, you need all the steps that Appointment Setting companies dedicate themselves to, such as prospecting, qualifying leads, nurturing those leads, and scheduling appointments. The goal of a strong sales pipeline is to schedule more appointments and convert more leads into buying customers. Building a sales pipeline is a process that includes having the right people who are committed to lead generation, the correct technology, and a process of measuring your results. By outsourcing your appointment setting, your sales pipeline will become shorter and stronger. 


These are just a few of the worthwhile and important Benefits of Business to Business Appointment Setting. 


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