TL;DR
GenSales turned a commercial insurance producer's prospect list into sales appointments through cold calling. The producer focused on meetings and sales follow-up while GenSales handled outreach. The client later increased the campaign's calling hours and spending.
What Did the Insurance Producer Need?
The producer needed help contacting prospective business customers approaching policy renewal.
The client supplied the prospect list. GenSales took on the calling and appointment setting, giving the producer support with the outreach required to start new sales conversations.
How Did GenSales Turn Contacts Into Appointments?
GenSales called the supplied contacts, checked contact information through outreach, and scheduled appointments for the producer.
The campaign combined three tasks:
- Contact verification: The team used outreach to check and update information on the supplied list.
- Cold calling: Callers contacted prospects approaching renewal to start a conversation about their business insurance needs.
- Appointment setting: GenSales passed scheduled sales conversations to the producer for follow-up.
What Changed for the Producer?
The producer received appointments from GenSales while concentrating on sales conversations and following up with existing opportunities.
New opportunities continued arriving while the producer took time off.
The producer increased the campaign's calling hours and spending as the relationship continued.
Put an Existing Prospect List to Work
GenSales offers B2B lead generation and appointment setting through fully US-based callers averaging 15 years of experience.
Commercial insurance firms considering outsourced calling can also review the guide to appointment-setting providers for commercial insurance brokers.
Need help reaching the businesses on your prospect list? Talk to GenSales about a commercial insurance calling program, your target customers, and what a qualified appointment should include.
Frequently Asked Questions
Can GenSales work from an insurance producer's prospect list?
Yes. In this campaign, the producer supplied the contacts and GenSales handled outreach, contact verification, and appointment setting. GenSales can also develop prospect lists as part of a managed calling program.
Are client-supplied insurance contacts warm leads?
A supplied contact list does not establish that prospects know the caller or have expressed interest. This insurance campaign used cold calling.
Does GenSales close insurance sales for the producer?
GenSales handles prospecting and appointment setting. The insurance producer handles the sales conversation and follow-up. A booked appointment does not guarantee a policy sale.
David Juris is the Founder and CEO of GenSales, a B2B lead generation and appointment setting company founded in 2002. GenSales reports more than 300,000 scheduled appointments and uses a fully US-based calling team. Connect with David Juris on LinkedIn.