TL;DR
GenSales helped a restoration franchise reach commercial facilities decision makers through targeted cold calling. The team built the prospect list and made repeated attempts to reach maintenance managers and directors. Those conversations created opportunities for the franchise to discuss restoration work with prospective customers.
Who Did the Restoration Franchise Need to Reach?
The franchise needed conversations with people responsible for commercial facilities and maintenance decisions.
Reaching those contacts took persistence. Maintenance managers and directors were often occupied with work in their buildings, so an unanswered call could require another attempt.
How Did GenSales Build the Calling Campaign?
GenSales built the prospect list from scratch around the franchise's campaign parameters and the decision makers it wanted to reach.
- Select the prospects: The team researched businesses and contacts that matched the campaign's target criteria.
- Reach the decision maker: Callers made multiple attempts to connect with the relevant maintenance manager or director.
- Explain the service: The account manager learned the client's terminology through regular conversations and used that knowledge to improve the calling message.
The work covered both finding prospects and contacting them. The franchise had a calling partner responsible for getting those initial conversations started.
What Did the Outreach Help the Franchise Accomplish?
The outreach created commercial restoration opportunities for the franchise to pursue with facilities decision makers.
GenSales handled the prospect research and calling. The franchise handled the discussions about restoration work and the proposals that followed. This gave the client support at the start of the sales process, where finding the right contact and reaching that person required repeated effort.
Discuss a Commercial Restoration Calling Program
GenSales provides B2B lead generation and appointment setting through fully US-based callers averaging 15 years of experience.
Need help reaching commercial facilities decision makers? Talk to GenSales about the businesses you want to contact, the services you offer, and what a qualified appointment should include.
Frequently Asked Questions
Does a restoration company need to supply its own prospect list?
GenSales built the prospect list for this restoration campaign. List development can be included in a managed calling program, using the client's target audience and campaign criteria.
How does GenSales reach busy maintenance decision makers?
In this campaign, the calling team made repeated attempts to reach maintenance managers and directors. The account manager also worked with the client to refine the language used in conversations about its restoration services.
David Juris is the Founder and CEO of GenSales, a B2B lead generation and appointment setting company founded in 2002. GenSales reports more than 300,000 scheduled appointments and uses a fully US-based calling team. Connect with David Juris on LinkedIn.