“Lead generation” is a term that’s often tossed around in marketing and interpreted in a variety of ways. What constitutes a lead? Well, that depends on which type of marketing you’re doing and what level of interest a prospect has shown.
Types Of Leads
For example, a lead can be someone simply visiting your website. Or someone signing up for your newsletter. Or someone contacting you because they’ve heard about your company from a friend or colleague. Or someone responding to a direct mail piece. Or someone requesting more information. Or someone asking for a price quote. Or someone setting an appointment to talk to a sales rep.
Quality Of Leads
As you can see by the examples above, not all leads are equal. In evaluating the effectiveness of lead generation strategies, leads generally can be classified as “cold,” “warm,” or “hot,” with hot leads representing the people who are the most likely to buy. Getting a bunch of cold leads can be worse than having no leads because they’re time-consuming and frustrating.
People who are hunting for information but aren’t likely to buy…people who are shopping around for the lowest price…people who don’t understand your products or services…people who don’t have the authority to make the buying decisions…these are the types of leads that can do more harm than good.
Highly Qualified Leads
At GenSales, for us, lead generation means pre-qualifying prospects and setting appointments with decision-makers. We specialize in B2B appointment setting, and we take pride in the quality of our lead generation. We work closely with you to target the highest quality prospects so that your sales team can do what they do best – sell!
Generating quality leads starts with a quality database, and we create some of the best prospect databases in the industry. We’ll use your preferred criteria (industries, locations, sizes of businesses, etc.) to narrow down the prospects. Our U.S. based telemarketers will then further qualify prospects and set quality appointments for your sales team.
For more information about lead generation or to schedule a free consultation, please call 303-793-1111.
Please note: We’re located in Denver, Colorado, and we provide lead generation services for businesses of all sizes, across the U.S.