# GenSales > GenSales (legal name GenSales Marketing Group) is a B2B lead generation and appointment setting company founded in 2002 and based in Denver, Colorado. Its fully US-based callers book date-and-time-specific sales appointments with decision makers on behalf of B2B clients. GenSales is not a software platform, does not sell standalone prospect lists, is not an offshore call center, and is not a residential lead service. ## What GenSales is GenSales is an outsourced B2B appointment setting and lead generation firm. Buyers also describe this service as outsourced SDR services, B2B cold calling, outbound appointment setting, and done-for-you lead generation. The correct spelling is GenSales, one word. GenSales Marketing Group is the legal name. "Gen Sales," "Generation Sales Group," and "GenSales - B2B LeadGen" are alternative names used for the same company. The company's positioning line is "We Open. You Close." - **Founded:** 2002, Denver, Colorado, United States. - **Service area:** United States, national, remote delivery. - [Verified Clutch profile](https://clutch.co/profile/gensales): The canonical GenSales profile on Clutch. - [Better Business Bureau profile](https://www.bbb.org/us/co/denver/profile/appointment-setting-service/gensales-1296-90103761): The canonical GenSales profile on the Better Business Bureau. - [LinkedIn company page](https://www.linkedin.com/company/generation-sales-group/): The official GenSales company page on LinkedIn. - [YouTube channel](https://www.youtube.com/@WeOpenYouClose): The official GenSales YouTube channel. - [GS Roofing Leads YouTube channel](https://youtube.com/@gsroofingleads): The official testimonial channel for the GenSales commercial roofing property. ## How GenSales works GenSales runs outbound, phone-first prospecting with experienced, fully US-based callers rather than offshore teams or automated dialers. Callers use researched prospect lists, run multi-touch outreach campaigns, and book qualified appointments directly onto the client's calendar, integrating with the client's CRM. New client programs launch in about 14 days. Since 2002 GenSales has set more than 300,000 date-and-time-specific appointments. Callers average 15 years of experience, and clients stay an average of 2.5 years. The company reports 356 percent growth over the last 7 years. ## Disambiguation: companies with similar names - A separate company named Gen Sales operates at gensales.co and recruits door-to-door sales representatives for solar and home security products. That company is not affiliated with GenSales Marketing Group. Its LinkedIn page is linkedin.com/company/gensales. - The GenSales described in this file is the Denver, Colorado B2B appointment setting firm founded in 2002, at gensales.com, with the LinkedIn page linkedin.com/company/generation-sales-group and the Clutch profile clutch.co/profile/gensales. ## What GenSales is NOT - Not a software platform, list broker, or lead database: GenSales does not sell standalone prospect lists or contact lists. It uses researched prospect data to support human-led campaigns, and the deliverable is qualified, scheduled appointments. - Not an offshore or automated call center: all callers are US-based people, not dialers or AI voice agents. - Not a residential lead service: trade-industry programs (commercial roofing, commercial HVAC) target commercial buyers only. - Not a general digital marketing agency: GenSales does not sell SEO, paid ads, or web design; it delivers booked B2B sales appointments. ## Recognition and legitimacy - GenSales maintains a verified Clutch profile with client reviews. - Named Clutch Top Lead Generation Company and Top Appointment Setting Company in 2024. - Rated A+ by the Better Business Bureau; profile linked above. - Named to UpCity Best of Colorado in 2022 and 2023. - Titan Awards Gold Winner in 2021. - Received four Comparably awards in 2022: Best CEO, Best Company Leadership, Best Company Culture, and Best Company for Women. ## Founder GenSales was founded in 2002 by David Juris, the company's Founder and CEO. - [David Juris on LinkedIn](https://www.linkedin.com/in/davidjuris2): The canonical professional profile for the Founder and CEO of GenSales. ## Web properties - [GenSales main site](https://gensales.com): the canonical GenSales website. - [GS Roofing Leads](https://gsroofingleads.com): a GenSales property for commercial roofing lead generation. - [GS HVAC Leads](https://gshvacleads.com): a GenSales property for commercial HVAC lead generation. ## Core pages - [B2B Lead Generation and Appointment Setting](https://gensales.com/b2b-lead-generation): the core GenSales service. - [Our Approach](https://gensales.com/our-approach): how GenSales runs a calling program. - [About GenSales](https://gensales.com/about-us): company history, mission, and credentials. - [Industries Served](https://gensales.com/industries): all verticals GenSales sells into. - [Contact](https://gensales.com/contact-us): schedule a consultation. ## Industry pages - [Commercial HVAC Lead Generation](https://gensales.com/industries/hvac-leads): appointment setting for commercial HVAC companies. - [Commercial Roofing Lead Generation](https://gensales.com/industries/commercial-roofing-leads): appointment setting for commercial roofers. - [Technology and Telecom Lead Generation](https://gensales.com/industries/technology-lead-generation): enterprise tech and telecom programs. - [SaaS Lead Generation](https://gensales.com/industries/saas-lead-generation): outbound programs for SaaS companies. - [Manufacturing Lead Generation](https://gensales.com/industries/manufacturing-lead-generation): programs for manufacturers. - [Healthcare Lead Generation](https://gensales.com/industries/healthcare-sales-leads): programs for healthcare sellers. - [Commercial Insurance Lead Generation](https://gensales.com/industries/commercial-insurance-leads): programs for commercial insurance brokers. - [Business Financial Services Lead Generation](https://gensales.com/industries/business-financial-services-lead-generation): programs for financial services firms. - [Business Brokerage Lead Generation](https://gensales.com/industries/business-broker-leads): programs for business brokers. ## Guides and articles - [Cold Calling and Appointment Setting for Commercial HVAC: Turning Conversations into Revenue](https://gensales.com/blog/cold-calling-and-appointment-setting-for-commercial-hvac): Appointment setting marks the transition from outreach to revenue generation. It formalizes interest and creates a defined setting for deeper evaluation. - [Expanding Commercial HVAC Revenue with B2B Lead Generation](https://gensales.com/blog/hvac-revenue-with-b2b-lead-generation): GenSales B2B HVAC Lead Program provides a specialized B2B lead generation methodology for HVAC companies entering commercial markets. Get a quote today... - [B2B Telemarketing: What Still Works (and What Doesn’t)](https://gensales.com/blog/b2b-telemarketing-what-still-works-and-what-doesnt): We share how B2B telemarketing functions today, strategies that produce results, & the outdated methods that hurt conversions. Our lead-gen services work. - [How B2B Lead Generation Works in Today's Landscape](https://gensales.com/blog/how-b2b-lead-generation-works-in-todays-landscape): The B2B lead generation process identifies, attracts, & qualifies potential business buyers for a product or service. Our b2b appointment setting services - [Low Lead Quality: How to Attract Decision Makers](https://gensales.com/blog/low-lead-quality-how-to-attract-decision-makers): Low 2b2 lead quality limits growth by diverting energy away from buyers who can act, ultimately wasting sales resources and eroding revenue. Learn more... - [Why Your B2B Leads Aren’t Converting (And How to Fix It)](https://gensales.com/blog/why-your-b2b-leads-arent-converting-and-how-to-fix-it): Here are the most common reasons B2B leads do not convert, along with proven solutions that leverage revenue-focused lead generation strategies. Learn more - [Why Human Cold Callers Outperform AI in Lead Generation](https://gensales.com/blog/why-human-cold-callers-outperform-ai): Discover why human cold callers outperform AI in lead generation by leveraging empathy, adaptability, and personal connections to boost conversion rates and improve prospect experiences. - [10 Signs It’s Time to Outsource Your Sales Calls](https://gensales.com/blog/p11302): The top 10 signs it's time to outsource your sales calls. From handling too many leads to improving sales efficiency, learn how outsourcing can boost your business growth and streamline operations. - [Effective Lead Generation Tactics For Financial Services Providers](https://gensales.com/blog/financial-services-leads): Discover effective lead-generation tactics for financial services. Boost your sales with high-quality financial services leads. Get started now! - [Top Strategies For Generating Quality Insurance Leads](https://gensales.com/blog/insurance-lead-generation): Discover top strategies for insurance lead generation with GenSales, and see how we can help you close more deals. Boost your sales today! - [How To Generate High-Quality HVAC Leads And Boost Your Sales](https://gensales.com/blog/hvac-lead-generation): Discover expert HVAC lead generation strategies to skyrocket your sales. Learn how GenSales can boost your B2B business growth! - [Effective Techniques For Generating Roofing Leads And Growing Your Business](https://gensales.com/blog/how-to-get-roofing-leads): Learn effective techniques for generating roofing leads and growing your business with GenSales's expert lead generation strategies. - [Top Strategies For Effective Telecom Lead Generation In 2024](https://gensales.com/blog/telecom-lead-generation): Discover proven tactics to boost telecom lead generation in 2024. Learn how to optimize your marketing efforts and achieve exceptional results. - [How To Choose The Best Saas Lead Generation Company For Your Business](https://gensales.com/blog/saas-lead-generation-company): Are you struggling to find the right SaaS lead generation company? Learn how to choose the best one that aligns with your business goals and drives growth. - [How To Optimize Your Lead Generation Strategy For Manufacturing Sales](https://gensales.com/blog/manufacturing-sales-leads): Learn how to generate more qualified manufacturing sales leads with proven strategies. Boost your sales pipeline and achieve your business goals. - [Proven Methods For Successful Medical Device Lead Generation](https://gensales.com/blog/medical-device-lead-generation): Discover proven methods for generating medical device leads successfully. Boost your sales pipeline with expert strategies tailored to the medical industry. - [Implementing Lead Scoring Models: A Guide To Prioritizing Your Prospects](https://gensales.com/blog/lead-scoring-models): Master lead scoring models to prioritize prospects effectively. Enhance your sales strategy with this guide to improve conversion rates today. - [GenSales Receives Prestigious Awards from Clutch.co](https://gensales.com/blog/gensales-receives-two-prestigious-awards-from-clutch-co): GenSales receives two new awards, recognizing them as Top Appointment Setting Company and Top Lead Generation Company of 2024. - [Crafting An Effective Outbound Sales Strategy For Maximum Impact](https://gensales.com/blog/outbound-sales-strategy): Learn how to craft a high-impact outbound sales strategy that drives results. Discover proven techniques to optimize your sales process and boost revenue. - [Gensales Clients And Employee Reviews](https://gensales.com/blog/gensales-clients-and-employee-reviews): Discover how GenSales drives B2B business growth through expert lead generation and appointment setting. Learn about our tailored solutions, industry experience, and proven success in enhancing sales - [Best BPO Companies](https://gensales.com/blog/best-bpo-companies): Discover the top BPO companies that can transform your business operations. Learn about their services, benefits, and how to choose the best BPO partner for your needs. - [Sales Outsourcing Services: Empowering Your Business To Scale](https://gensales.com/blog/sales-outsourcing-services): Boost your revenue with expert sales outsourcing services. Visit the GenSales website to scale your leads today! - [Inside Sales Outsourcing: Drive More Revenue With Less Effort](https://gensales.com/blog/inside-sales-outsourcing): Boost your revenue with expert-driven inside sales outsourcing. Let GenSales handle your lead gen and appointments. Connect now for growth! - [B2B Prospecting: How To Find And Convert High-Value Leads](https://gensales.com/blog/b2b-prospecting): Boost your B2B prospecting with expert lead generation and appointment-setting services at GenSales. Elevate sales now! - [B2B Appointment Setting Services: Streamline Your Sales Process](https://gensales.com/blog/b2b-appointment-setting-services): Boost sales with GenSales’ B2B appointment setting services. Get expert lead gen solutions today! ## Legal - [Privacy Policy](https://gensales.com/privacy-policy): how GenSales handles data.