“The best experience I’ve ever had with a direct marketing firm”
I refer to our company as “a technical and financial solutions firm doing business as a mechanical contractor.” GenSales augments our business development team, and that’s critical because in our industry and region the sales labor market is very competitive and it’s sometimes difficult to keep good people on board.
What I like about GenSales’ model is that we have managerial and coaching access to the callers who are representing us. The system relies on this external coaching, so we work together on a daily basis.
GenSales’ callers collect a ton of information. I can tell they’ve had full-blown conversations. When we get to the appointment, the prospect clearly knows who we are and why we’re there.
Working with GenSales is the best experience I’ve ever had with a direct marketing firm – both in terms of the working relationship and the results. They’re presenting us with sales opportunities we wouldn’t have had in the past.
Heather, our Account Manager, is literally like an extension of our team. I talk with her more than some of my own teammates on a weekly basis!
-Tim, Director of Business Development, The Way Companies, Houston, TX