Inhouse Telemarketing vs Outsourced Telemarketing

If you’d like to find out how easy it is to outsource your telemarketing, please call (720) 612-4099 to schedule a free consultation.

If you need quality leads coming in on a consistent basis, telemarketing can be the answer. This type of marketing is particularly effective for business-to-business (B2B) lead generation. But should you hire your own telemarketers or use a telemarketing company? Below are some of the advantages of each option.

Advantages Of Inhouse Telemarketing For Lead Generation

The primary advantage of hiring your own telemarketers is that you have complete control. You can hire the people you want, supervise their cold calling, adjust their pitches on the fly, and merge them into your sales process.

Your inhouse telemarketers might be sitting within earshot of you and/or your sales team, which makes it easy to collaborate and finetune your telemarketing strategies.

If you have an employee who is responsible for telemarketing, you might also be able to save money on the cost of each lead. Once you commit to the salary and expenses associated with a telemarketer, each lead is “free,” and your costs per month are predictable, regardless of outcome.

Advantages Of Using A Telemarketing Company For Lead Generation

The best reason to hire a telemarketing company is that it can save you time, money, and hassles. Equipment, office space, furniture, prospect lists…these are just the tip of the iceberg, in terms of cost.

Hiring the right telemarketing employees can be a challenge, particularly if you’ve never done it before. Not everyone is suited to the job of making cold calls, or effective at it. You might go through three or four telemarketers before you find someone who’s a good fit for your company, and it could be even more difficult to find someone who will stay for more than a few weeks or months.

Employee turnover can be high with telemarketers, and expensive. With each new employee comes the initial expense of onboarding and training. There’s also the ongoing expenses of payroll taxes, workers compensation insurance, and benefits. And you’ll need to pay these overhead expenses month after month, regardless of your business cycles, sales cycles, or seasonal fluctuations.

By hiring a telemarketing company, you have more flexibility and can ramp up or scale back the amount of your B2B appointment setting at will. Your marketing expenses are predictable and manageable, which is a huge benefit for small businesses and medium-sized businesses.

Choose GenSales As Your Telemarketing Company

At GenSales, we’ve been setting B2B appointments since 2002, and we’d love to work with you!

We only use telemarketers who are based in the U.S., and everyone on our telemarketing team has more than 10 years of experience. Our telemarketing professionals set high-quality appointments, which gives you and your sales team the best shot at closing the deal.

A large part of our success as a B2B appointment setting firm can be attributed to the fact that we have some of the best prospect databases in the industry. This helps ensure that we’re getting you high-quality B2B appointments, with decision-makers who need and want your products or services.

Because we charge by the appointments that we set (not a fixed rate, hourly rate, or monthly rate), your risk is minimal. With GenSales, the cost of lead generation can be far less expensive than if you used another telemarketing company or tried to hire telemarketers on your own.

For more information about our telemarketing services, or to schedule a free consultation, please call (720) 612-4099.

Please note: Located in Denver, Colorado, we’ve been providing qualified leads and appointments to businesses since 2002. We work with companies across the United States, from small businesses to multi-national corporations.

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