But how do you know which company will be the best? Let’s look at criteria you can use when making your decision…
Quantity And Quality Of Appointments
Undoubtedly, you want your B2B appointment setting company to set lots of appointments for your sales team, but you also want those appointments to be qualified. At GenSales, we ask enough questions to be sure that we’re booking appointments with qualified prospects, who have expressed an interest in your products or services. And we’ll make sure that they’re decision-makers – people who can pull the trigger and authorize the sale. We’d love to fill your sales funnel, but it’s equally important to us that we set appointments with people who will make it all the way through the funnel, to a signed deal.
Appointment Setting Strategies
Successful appointment setting begins with a successful lead generation strategy. At GenSales, we take the time to assess your needs, develop a customized B2B appointment setting program just for you, and implement it in a way that delivers results. Our goals are to help you shorten your sales cycle and increase sales.
B2B Appointment Setting Experience And Expertise
Some marketing companies contract with telemarketing companies to set appointments, but you’d be better served working directly with a lead generation firm that specializes in B2B appointment setting. At GenSales, this is what we do – generate leads and set appointments. Since 2002, we’ve been perfecting our strategies and databases, and we only hire the best appointment setters. All of our telemarketers are U.S. based, and we require 10+ years of experience for new hires.
Qualified Prospect Databases
It’s hard to get qualified appointments if you don’t start with a database of qualified prospects, and not all B2B appointment setting companies have access to good databases. At GenSales, we’re happy to use and refine your prospect database, if you have one. Or, we can create a prospect database from scratch for you. You give us the parameters of the businesses you’d like to target, and we’ll create a qualified list.
These database parameters for B2B lead generation could include:
- locations (e.g. cities, states, regions of the U.S.)
- sizes of business (annual sales or number of employees)
- numbers of years in business
- stages of business (new, emerging, growing, downsizing)
- types of customers or clients
Alignment With Your Brand
When you choose a B2B appointment setting company, you’re authorizing someone to make phone calls on your behalf and represent your company. It’s vital that you choose a company that will competently present your branding and messaging. At GenSales, we take the time to get to know your business and your sales team, so that we can be sure that we’re all moving in the same direction and working toward the same goals. Our experienced telemarketers are able to react “off-script” and competently answer questions about your company, in a manner that will make you proud.
If you’ve been considering using a B2B appointment setting company or would like to replace the one you’re working with, we’d love to talk with you!
For more information about our B2B appointment setting services, or to schedule a free consultation, please call 303-793-1111.
Please note: We’re based in Denver, Colorado, and we work with business of all sizes, in all industries, across the U.S.