B2B Appointment Setting leads to greater sales.

“Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach…”

To continue reading, please see the original article by Artillery.

B2B Appointment Setting leads to greater sales.

“More than ever, sales teams are struggling with unqualified leads, missed sales goals, and lost opportunities. Increasingly, company and sales leaders are turning to coaching as a solution…”

To continue reading, please see the original article by RAIN Group.

Exceptional company culture leads to stronger relationships and greater sales.

Working at a company is about a lot more than just making a living. It’s about the experience as a whole. Company culture is an important part of that experience. It consists of the mission, values, practices, and relationships between the leadership and the employees. Company culture is also a key component of a successful business. It influences the people you attract, the quality of work you produce, and the attitude of all those involved. 

Since 2002, GenSales has worked hard to create a company culture that promotes community and success. Here’s how we do it:

1. Communication 

“I can call the owner of the company and he’ll talk to me” — Alfredo, Sales Development Representative 

To have an exceptional company culture, you must create open channels of communication. Make it easy for all employees to be able to express their needs, give, and receive constructive feedback. Effective communication leads to strong relationships, a safe environment, and trust.

At GenSales, we believe that everything starts with a conversation, both within a company and with the clients. As the quote from Alfredo suggests, when prospective clients call, our president answers. There are no hoops you need to jump to get the information you need.  

A constant flow of open communication is what has made our culture and company successful. 

2. Support

“We all care about each other…we all want each other to succeed” Debbie, Sales Development Representative.

A company with a culture of support raises every team member and leads to a successful company. There are many ways to take care of each other: encourage work-life balance, provide additional help whenever someone needs it, and share relevant resources.

At GenSales, we have worked hard to make our company into a family, where everyone feels valuable. We pride ourselves in being available and willing to help and support our employees, always going the extra mile.    

This support has led to employees who feel they can ask for help, and who know they are taken care of. 

3. Respect 

“Everyone is treated with respect” KC, Sales Development Representative.

Respect is at the core of any good business model. A culture rooted in respect encourages productivity, trust, passion, and great treatment of all. It also promotes a positive work environment and motivates employees to perform their best. 

At GenSales, everybody is seen, heard, and respected. We deeply appreciate our employees and clients. It’s our objective to maintain an exceptional company culture by making them feel respected and valued every day. 

In our experience, treating people with respect contributes to stronger connections and better results.   

4. Trust

“They let us use our personalities…which builds confidence” Jonathan, Sales Development Representative.

It is through trust that your employees will feel comfortable to dive deep into their role and execute it successfully. Trust puts responsibility in their hands, making each person feel accountable and loyal. 

At GenSales, we trust every team member. We hired them for a reason and trust their skills and judgments. Our Sales Development Representatives are encouraged to be themselves in every call and to let their intuition guide their conversations.  

We want our people to shine and be able to take charge. We trust them to represent our company and the clients professionally and humanly. 

5. Passion

“Everyone truly enjoys what they are doing” Jennifer, Talent, and Workforce Manager. 

Passionate employees are the best asset of any company. Passion breeds committed, driven, and invested staff. You want your employees to like their job and be excited to do it. If they are not, you will be able to tell, but more importantly, your clients will know it too. 

At GenSales, Managers and Sales Development Representatives believe in the work that they do. And that’s what makes GenSales stand out: great employees who are excited about their job and are invested in their clients. 

Passion is contagious. Foster passion in your employees and watch your company culture strengthen.


A company with an exceptional culture cultivates success. Through the five key components discussed above, businesses can strengthen their company culture, nurturing passionate, invested, and effective employees. We want every person who comes in contact with GenSales to feel they are cared for, valued, and supported throughout their journey with us. Your company should strive for that too!

Ready to have an exceptional company backing you and helping you grow your business in new ways? Contact GenSales.

According to a recent report by BrightTALK, increasing lead volume and quality are the number one and two priorities of B2B entrepreneurs across all industries. As a B2B Outbound Calling Lead Generation & Appointment Setting company, GenSales does just that for our clients. We generate warm, qualified leads and help you grow your business. 

We are proud to have almost 20 years of experience working with clients to secure more leads for their business. We not only have succeeded during these difficult times, but we have grown and expanded our company, a testament to the success of the work that we do. We are excited to take on each new challenge and work towards growing our client’s businesses. 

We are very grateful for our clients and the great partnership we develop with them. We appreciate them, and they appreciate us. In fact, one of our clients, an HVAC contracting company, left us a review on Clutch, a B2B ratings, and reviews website. Clutch and its sister site, The Manifest, showcase industry leaders in industries ranging from accounting to digital marketing, to VR development service providers. We’re proud to be so well represented on the platform, especially because it means we’re doing something right. It’s great to get any feedback from our clients, and we especially appreciate it when it’s positive!

In fact, our client was so pleased with our work that they rated us a 5 out of 5 stars across the board! Feedback is always useful —to do more of what we get right and less of what we don’t — but it’s always a thrill to receive such positive affirmation. Successful projects like these are the reason we do what we do, and we only hope that we can bring this kind of experience to many more businesses. 

B2B Appointment Setting leads to greater sales.

“They’ve been great to work with. The process is very collaborative. We have a lot of custom elements that are part of our campaigns and they’re always open and receptive to our feedback and being a part of that process. Part of my role is managing our relationship and monitoring the integration and appointments, and they’ve been phenomenal to work with in those ways.” — Marketing Manager, Tudi Mechanical

If you’re looking for the right partner to help you generate leads and book appointments, contact GenSales! Don’t hesitate to reach out.

B2B Appointment Setting leads to greater sales.

“2020 has been everything we never wanted in B2B selling. We had a killer sales strategy backed up by a rock-solid marketing strategy. We had budget. We had B2B conferences and lead gen plans. We had a sales team family that we loved to talk trash with around the water cooler in between closing deals. Then it all came crashing down…”

To continue reading, please see the original article by VanillaSoft.



B2B Appointment Setting leads to greater sales.

“To become a “trusted advisor” — as so many thought leaders advocate — a rep must first gain their prospects’ trust. While trust is an intangible and somewhat slippery metric, there are still some concrete actions salespeople can take to build rapport with buyers and win their faith faster.

Here are 11 psychology-inspired tips to help you build trust with buyers in a snap…”

To continue reading, please see the original article by HubSpot.